Smartwool are dedicated to making socks in merino wool. They dont use any other fabric and it is something they are particularly skillful at having more or less been the first use merino in the outdoor sector.
Merino has the magical quality of staying cool in warmer conditions yet keeping you warm when it is colder. Merino wool will also work effectively as insulation when wet unlike other fabrics that fail to work when wet.
We are particularly fond of Smartwool socks and find them to be among the most comfortable and cosy socks that we sell.
Smartwool have also been at the forefront of ensuring that the production merino wool is done in away that protects the welfare of sheep.
